Telecom VAR Bandwave Adds IT Service for Agents to Sell with BDR
Bandwave Systems, a Philadelphia bandwidth services VAR best known for aggregating multi-carrier broadband connections for multi-location businesses that want to create their own “blended access VPN”, has added a backup & data recovery (“BDR”) solution to help their agents’ clients protect their critical business data by backing it up to “the cloud”.
Telecom agents who distribute Bandwave Systems’ services can now pick up the BDR business that is often lost to IT consultants. “Asking a customer or prospect how comfortable they are with their existing remote data backup and disaster recovery contingency plan is a great conversation starter,” states Tom Azelby, Bandwave’s managing partner. “A great follow-up question is, ‘When’s the last time you tested it?’”
Bandwave offers their agent’s customers a complete BDR solution that includes setup, monitoring and testing. All Bandwave agents need to do is find customers that are interested in discussing BDR solutions and Bandwave will do the rest. “The BDR solution comes pretty close to selling itself,” Azelby continued. “Business customers know weather their current backup solution is bullet-proof. Usually it’s not and they’re get enough tension for the business owner about it that they’re usually receptive to recommendations from someone like their trusted telecom agent who’s offering an easy BDR upgrade.”
To assist our agents in getting the BDR conversation started with their business customers and prospects Bandwave provides “done-for-you” marketing pieces that agents can use in email newsletters, blog posts and other Internet or print marketing.
Telecom Association has created a BDR post for their customer blog, email newsletter or website that any TA member can licence with permission and then use for their own marketing purposes with very little editing. Click here or the image to view the BDR content for customers.
